Sit down for…

I do wonder whether I should rename this blog ‘Indian advertising for beginners’.  When I was in Australia,  a friend mentioned that she had made up a song to sing to her new baby based on the infernally catchy I hate the chip chip. This ad, ‘Sit down for…’, for the cafe chain Cafe Coffee Day is from the same devil’s workshop and will stay firmly planted in your head. The ad also seems unusual to me in that it shows real Indians, albeit Indians from a pretty particular social class, rather than Bollywood stars.  By my reckoning the ad started to screen on English-language tv in early December 2012, in heavy rotation. It now doesn’t screen at all, and I wonder whether that has something to do with the backlash against it (visible in the YouTube comments) after the protests that followed the Delhi rape and murder.

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